Potential customers often ask us what is an advertorial?
Sell from the page - an advertorial is content with a selling element
Quite simply, an advertorial is a page that is made up of a story and images and set just like all the other pages in the magazine (news, feature, etc) but it is a page that has been paid for, and you can therefore 'sell from the page'.
Businesses with great stories make great advertorials. For instance, a new business that has just opened on the high street where they want to tell the owners’ backstory is ideal. Similarly, an organisation that has more complicated services on offer, may find it easier to explain what they do with an advertorial. Another great opportunity for advertorials in our magazines is a business that is based in, or has a specific connection to, the community itself. This makes the story very much relevant to the readership and more or less guarantees it will be read by a keen audience who love the place in which they live.
Advertorials are a great way for businesses to start their advertising with us in our community magazines. It allows for a story to be told to their potential audience, and then follow it up with repeated and consistent messages and branding, in the form of standard advertising...
“ADVERTORIAL
Up to 600 words
Tell a story
Looks like editorial content”
“ADVERTS (Display Ads)
Any design/style
Graphic-led
Fewer words”
Standard Advertising
Display ads
What we would refer to as standard advertising is traditional display advertising. A specifically designed advert with clearly defined edges that has been branded to match the company or person it is advertising. These are sold - in our magazines, at least - in either quarter, half or full page slots. Plus, we also sell the premium positions of Inside Front Cover and Outside Back Cover.
Editorial
Editorial content is all the other content that makes up a magazine (news articles, features, what's on, competitions, write-ups, reviews, etc). Editorial content is not paid for and does not normally promote a profit-making business.
For advertorials in our community magazines, we do limit the number per issue, in order to ensure that our readership doesn't feel like it is being sold to on every page. We think it’s right and proper that a magazine like ours should have plenty of community news and information, and this doesn't have a price tag attached to it. We just want to tell the stories of the village.